Foundations Of Senior Management

Marketing
Competition

Competitive strategy

SWOT analysis

Competitive leadership

  • Differentiation
     
    • Pursue strong branding
       
    • Employ high skilled / specialised sales force
       
    • Dominate niche markets
       
    • Possess or cultivate specialist knowledge/technology
       
    • Invest in intellectual property
       
    • Pursue exlusivity
       
  • Cost leadership
     
  • Focus
     

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