Foundations Of Senior Management

Marketing

• Definition
• Customer behaviour
• Transactions and relationships
• Perfect markets
• Analysing the market
• Meeting the needs of the market
• Market segmentation
• Forecasting
• Marketing orientation
• Marketing objectives & strategies
• Product Development
• Distribution / Channel management
• Promotion
• Marketing plan
• Competition

Please send your comments to webmaster@churcher.com. This document was updated 17/11/98.