Foundations Of Senior Management

Marketing
Marketing plan

Strategic marketing plan

• The mission statement
• Performance summary
• Financial projections
• Market overview
• SWOT analysis
• Portfolio summary
• Assumptions
• Setting objectives & strategies
• Financial budgets

The mission statement

Performance summary

Financial projections

Market overview

SWOT analysis

• Strengths
   
  • Internal
     
• Weaknesses
   
  • Internal
     
• Opprotunities
   
  • External
     
• Threats
   
  • External
     

Portfolio summary

• Segment planning
  

  

  
   

Assumptions

Setting objectives & strategies

Financial budgets

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